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ICCA Presents “Strategic Marketing: Your Critical Checklist for Success” on June 10
Posted: 5/9/2013

The Iowa Cultural Corridor Alliance (ICCA) announces a new programming event called “Strategic Marketing: Your Critical Checklist for Success” on Monday, June 10, from 4:00 – 6:00 p.m. at the Old Creamery Theatre, 39 38th Avenue in Amana.

The NextGen Marketing Group™ will present a practical approach to guide participants through essential marketing elements (i.e. planning assumptions, segmentation, targeting, positioning, value propositions, etc.) and create strategies that will resonate with your audience. Participants will learn to apply concepts to their real-life marketing challenges during breakout sessions.

In addition to the program, attendees will enjoy complimentary hors d'oeuvres, beverages, and networking . The event is free for ICCA partners and $15 for non-ICCA partners. Anyone who would like to attend should RSVP by June 3 to or 319.849.8278.

The Iowa Cultural Corridor Alliance is delighted to provide professional development opportunities hosted throughout Iowa’s Creative Corridor. Each event includes a learning session lasting approximately one hour followed by a social hour with complimentary hors d'oeuvres and beverages. Attendees are welcome to come and go during the events as their schedule permits.

About NextGen Marketing Group™

The NextGen Marketing Group™ is an innovative firm creating a new business model for how businesses can obtain affordable, high quality external marketing resources and support solutions for their companies--- without all the hassles, inefficiencies and overhead offered by traditional marketing firms. Companies can access top experts and innovative services by visiting the company’s website at or calling 1.877.569.8436.

About Iowa Cultural Corridor Alliance

The Iowa Cultural Corridor Alliance ( is a network of 150+ cultural organizations in the Eastern Iowa Corridor. The mission of ICCA is to promote the varied cultural activities of its partner organizations and to nurture a sustainable cultural community. This is done through advocacy-focused events, educational programming, arts and culture awareness, cultural tourism, and building strong relationships throughout the community.


Attached File:

NextGen Marketing Presentation.pdf  ,(pdf)3,568k

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