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ICCA Announces Economic Impact of Arts & Culture in Iowa's Creative Corridor
Posted: 6/14/2012

The Iowa Cultural Corridor Alliance (ICCA) today announced that the nonprofit arts and culture industry generates $79.8 million in annual economic activity in Iowa’s Creative Corridor—supporting 2,761 full-time equivalent jobs and generating $7.4 million in local and state government revenues, according to the Arts & Economic Prosperity IV national economic impact study. The most comprehensive economic impact study of the nonprofit arts and culture industry ever conducted in the United States, Arts & Economic Prosperity IV was conducted by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education.

According to the study, nonprofit arts and culture organizations in the region spent $50.2 million during fiscal year 2010. This spending is far-reaching: organizations pay employees, purchase supplies, contract for services and acquire assets within their community. Those dollars, in turn, supported 1,961 full-time equivalent jobs and generated $36.7 million in household income for local residents and $3.6 million in local and state government revenues.

“ This study shows that the arts are a vital industry in our local economy,” said Jessica Johnson, executive director of the Iowa Cultural Corridor Alliance. “Additionally, arts and culture are the largest contributor s to the excellent quality of life we enjoy, and that allows us to compete globally when attracting skilled workers and business to Iowa’s Creative Corridor. ”

The Corridor saw a substantial increase from the Arts & Economic Prosperity III study conducted in fiscal year 2005, which found $63.08 million in economic impact, 1,986 full-time equivalent jobs and $31.78 million in direct spending by nonprofit arts and culture organizations.

“The arts are not a luxury, they are an enormous economic driver ,” said Dennis Green, president of the Iowa Cultural Corridor Alliance Board of Directors. “This study clearly illustrates how we have triumphed over flood and recession to maintain and improve the vibrant arts scene in the Corridor.”

Arts Industry Boon for Local Businesses

In addition to spending by organizations, the nonprofit arts and culture industry leverages $29.6 million in event-related spending by its audiences. As a result of attending a cultural event, attendees often eat dinner in local restaurants, pay for parking, buy gifts and souvenirs, and pay a babysitter. What’s more, attendees from out of town often stay overnight in a local hotel. In Iowa’s Creative Corridor, these dollars support 800 full-time equivalent jobs and generate $3.75 million in local and state government revenues.

“Arts organizations generate significant amounts of spending for local restaurants, hotels, retail stores, parking garages and other local businesses,” said Jessica Johnson. “This study demonstrates that when communities support the arts, they not only enhance their quality of life, but also invest in their economic well being.”

Nationally, the Arts & Economic Prosperity IV study reveals that the nonprofit arts industry produced $135.2 billion in economic activity during 2010. This spending—$61.1 billion by nonprofit arts and culture organizations plus an additional $74.1 billion by their audiences—supported 4.1 million full-time equivalent jobs and generated $22.3 billion in federal, state and local tax revenues.

“This study shines a much-needed light on the vital role the arts play in stimulating and sustaining economic development,” says Robert L. Lynch, president and CEO of Americans for the Arts. “Contrary to popular belief, the arts are a bustling industry that supports a plethora of diverse jobs, generates significant revenues for local businesses and to federal, state and local governments and provides quality of life that positions communities to compete in our 21st century creative economy.”

The Arts & Economic Prosperity IV study was conducted by Americans for the Arts and supported by The Ruth Lilly Fund of Americans for the Arts. Americans for the Arts’ local, regional, and statewide project partners contributed both time and financial support to the study. The full text of the national statistical report is available at www.AmericansForTheArts.org/EconomicImpact.

The Iowa Cultural Corridor Alliance ( www.culturalcorridor.org ) is an alliance of over 150 cultural organizations in the Eastern Iowa Corridor. The mission of ICCA is to promote the varied cultural activities of its partner organizations and to nurture a sustainable cultural community. This is done through advocacy-focused events, educational programming, arts and culture awareness, cultural tourism, and building strong relationships throughout the community.

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Attached File:


IA_IowaCulturalCorridor_AEP4_FinalReport.pdf  ,(pdf)581k

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